About
where it started
Founded in 2019 by Isobel at just 24, And Danu was born from a desire to create thoughtfully designed clothing and jewellery that stand the test of time. Rejecting fast-moving, throwaway trends, the brand focuses on creating modern staples - pieces made to be worn, lived in, and carried with you through different chapters of life.
Rooted in the Kentish coastline we call home, our collections are shaped by the quiet beauty of the sea, open skies, and ever-changing light. This sense of place, combined with a passion for clean, contemporary lines and careful craftsmanship, informs everything we create. The result is an understated, effortless aesthetic - a modern seaside style designed for a new decade and beyond.
Quality First
Longevity sits at the heart of everything we do. Our garments are thoughtfully constructed using quality fabrics and brought to life by talented makers here in the UK, with an emphasis on craftsmanship, fit, and wearability. Each piece is designed to last - not just in how it’s made, but in how it’s worn and loved over time.
Our jewellery follows the same philosophy. Crafted from stainless steel and finished with a PVD gold plating, each piece offers the look and feel of gold at a more accessible price point. Designed for everyday wear, our jewellery is waterproof, sweat-proof, and resistant to tarnishing - meaning suncream, perfumes, and life’s daily rituals won’t dull its finish. Made to be worn in the sea that inspires us, or in any body of water life takes you to.
Meet the founder
Isobel founded And Danu in 2019 with a clear vision: to create timeless clothing and jewellery designed to be worn beyond seasons and trends. Growing up by the Kentish coast and immersed in retail from an early age, Isobel developed a deep appreciation for thoughtful design, quality craftsmanship, and effortless style. With a passion for slow fashion and an eye for clean, contemporary lines, she brings together a sense of place, purpose, and wearability in every And Danu collection - creating pieces made to move with you through everyday life.
