About
where it started
Founded in 2019 by Isobel when she was just 24, And Danu was born from a vision to create clothing and jewellery staples that steer clear of fast moving, throw away trends and instead become the pieces that move through life with you.
Our clothing and jewellery is inspired by the Kentish coastline we call home and informed by a passion for clean contemporary lines. The result? A seaside style for the new decade.

Quality First
The longevity of our pieces is so important to us, our garments are constructed with quality fabrics by talented makers in the UK and our jewellery, made from stainless steel with a PVD gold plating to create affordable gold pieces that that can be worn in the sea that has inspired everything we do (or any body of water for that matter because they're waterproof).
meet the founder
Founder Isobel, works with her mum Shelly and are the creative forces behind And Danu’s laid back and wearable style.
From the Founder:
'We have been working together for over 10 years after setting up our multi brand store Ruskin in our home town of Whitstable in Kent back in 2014. With a combined 30 years of experience in retail and fashion between us we are passionate about harnessing our creative experiences to bring And Danu’s slow fashion philosophy to life.
We hope you’ll love what you find here!'
